Ready to transform your branding from the ground up in 5 weeks?
(no design experience required)
Imagine a world where your dream buyers can’t stop talking about you + your work because of the connection that they feel with your brand…
Finally stop second-guessing your online-presence
Spend more time on creating your art!
Increase the value of your art with branding that supports your growing prices
Attract your dream buyers that are excited, raving fans
Step into every room with confidence that comes from owning a professional-looking business that stands out from your market
As an artist, it can be challenging to know the right steps to establish a legit brand that sells your work when you’re building it all by yourself.
But here’s the thing…
You don’t have to keep going back-and-forth on your brand’s aesthetic because you feel pulled in a million different directions!
You don’t need to keep letting perfectionism and self-doubt postpone you art dreams!
You also don’t have to keep feeling discouraged that your artwork is going unnoticed because of your lack of online-presence.
You can begin sharing your work boldly TODAY because you’ve established intentional branding that elevates your art and reach the right buyers.
All you need is an open heart ready to learn a proven step-by-step framework.
The Branding Blueprint is a 5-week online program that helps artists plan, design, launch, and maintain gorgeous branding in order to overcome imposter syndrome, elevate their work, attract dream buyer, and grow their business (because it looks so dang good).
You’ll Walk away with:
A deep understanding of your brand’s dream buyer, purpose, and vision for years to come
A refined aesthetic for your brand (say hello to a style that feels completely YOURS and laser-focused creative direction)
A set of logo designs that look so professional, your mom won’t believe you designed them
A solidified set of brand colors and fonts that you can finally stop second-guessing
A stress-free plan of action to implement your new branding across platforms
The ability to maintain and evolve your branding in ways that keep reaching your dream customer (we’re on a mission to make marketing stress-free)
A supportive community of fellow students/soon-to-be friends who are branding their businesses alongside you!
Meet your New Brand Besties
Hey there!
We’re Jesús and Anna Núñez – aka, your course instructors and brand besties.
We get so excited about helping fellow artists make their businesses look beautiful, that we made this course to teach you exactly how to build your brand from the ground up!
As artists ourselves, we’re familiar with the hurdles of self-doubt and perfectionism that are so commonly faced in the process of establishing a business online. That stuff is tough! Especially when you’re figuring everything out on your own.
As designers and brand strategists, and total business nerds with 7 years of working with hundreds of branding clients, we’re eager to offer an empowering framework to help you nail down a strong brand, so you can keep making art, and selling to your collectors. The perfectionism and self doubt CAN be overcome – you just need a framework to help keep you focused.
Branding Blueprint lets us spend 5 weeks cheering you on, as you overcome the hurdles that are out to block your progress – a dream come true for us (since we love hyping up our friends).
As an artist, your creativity is your business superpower. We can't wait to help you channel it into your branding in effective ways!
Ready to come along for the journey?! Let’s meet inside Branding Blueprint. :)
Let’s take a look inside the course:
Module 1: Establish Your Brand’s Foundation
BEFORE designing anything, you’re going to lay an important foundation for your brand.
Whether you take this course to help establish your new business or use it to work through a rebrand, Module 1 will help you FIRST form a deeper understanding of your business's purpose and ideal customer, so you can make stronger creative choices for your branding later in the course.
In Module 1 of The Branding Blueprint, you'll learn why your brand matters, set goals for your time in the course, get to know your ideal customer and establish a vision for your brand's unique style.
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Lesson 1: Branding Basics—here’s what you NEED to know
Lesson 2: My Brand Blueprint (AKA Your Brand’s Bible)… DO NOT SKIP THIS LESSON!!!
Lesson 3: How to Find Focus with a Unifying Idea
Lesson 4: Get to Know Your DREAM BUYER
Lesson 5: In case you feel stuck… PVP!
Lesson 6: Intro to BB Case Studies
Bonus Lesson: How to Choose Your Brand Name
Module 2: How to Find Your Brand’s Unique Style
Regardless of your prior design experience, you can establish a creative direction that will define your brand’s style and vibe. We’ll teach you how inside this module!
Spending some time thinking about how you want your brand to look is what will help your business stand out from others in your field and create memorability in the hearts of your brand’s audience.
In Module 2, we’ll share a behind-the-scenes look at how we formed our ‘Chez Núñez style’, along with helpful guidance and useful tools for finding and shaping YOUR brand’s style.
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Lesson 1: How we found the Chez Núñez style and vibe
Lesson 2: How to find YOUR style and vibe
Lesson 3: Your Brand’s Style Pillars
Lesson 4: Brand Bestie Pep Talk (if you’re feeling a little stuck on style)
Lesson 5: Using a Mood Board to Inspire and Refine Your Style!
Lesson 6: Demo: Making a Mood Board
Bonus Lesson: Guest Expert Interview with Luis Gonzalez of Adobe (+ Squarespace)
Module 3: It’s Time to Build Your DREAM HOUSE (Create Your BRANDING)
This module will help you channel your innate creativity as an artist into a step-by-step process that produces real, useable graphics for your brand! No prior design experience is required. What you create in this module is going to impress your mom, your friends, and definitely your brand’s audience!
in Module 3, we’ll lead you on a path to functional (beautiful) branding by demonstrating Anna’s easy process for designing logos, choosing colors, picking fonts, and organizing all that magic into a helpful guide that will continue evolving as your brand does.
You’ll even learn Anna’s exact method of converting a hand-drawn design into a usable logo! Peek over Anna’s shoulder as we show you the behind-the-scenes of our design process with in-depth, beginner-friendly tutorials.
***Heads up: you’ll need access to Adobe Illustrator + InDesign to make the most of the design tutorials in this lesson.
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Lesson 1: Your Branding Checklist + Design Process Overview
Lesson 2: The Power of Color + how to find your brand palette
Lesson 3: Demo: Picking a Color Palette (using a mood board + art)
Lesson 4: The Secret Power of Typography (How to Pick Brand Fonts)
Lesson 5: Demo: Picking Fonts
Lesson 6: Common Types of Logos + Design Dos and Don’ts
Lesson 7: Demo: Logo Design Tutorial
Lesson 8: Demo: How to Organize Everything in My Brand Blueprint
Bonus Lesson: Adobe Illustrator Logo Design Templates
Bonus Lesson: How to Turn a Drawing Into a Logo (using Adobe Illustrator)
Bonus Lesson : How to Make Your New Branding Postable
Module 4: Implementing and Sharing Your Brand
Module 4 is the part of the course where we make implementing and marketing your new brand fun! This module is here to break down those walls of perfectionism in order to inspire action and progress with your business!
Learn how to put your branding to use with exciting workshops that walk you through expert marketing principles that help propel your brand.
This module is all about taking what you’ve created in Modules 1-3 and learning how to generously present it and share it with the world in a way that elevates your business and connects with your audience.
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Lesson 1: How to Be “On-Brand”
Lesson 2: Sharing Your Work (the not-so-scary approach to MARKETING)
Lesson 3: Brand Photography… what you NEED to know
Lesson 4: Finding Your Brand’s Voice + Staying Authentic
Lesson 5: Why You NEED a Website
Lesson 6: What to Include (and Exclude) in Your Website
Lesson 7: Why You NEED an Email List
Lesson 8: Demo: Setting Up Your Email Welcome Sequence
Lesson 9: Sustainable Social Media for Your Brand
Bonus Lesson: How to Write an ABOUT PAGE that Your Buyers will READ
Bonus Lesson: 5 Reasons Nobody is Signing Up to Your Email List (AND HOW TO FIX IT)
Bonus Lesson: Guest Expert Interview with Katie Zylstra of Flodesk (email provider)
Bonus Lesson: Guest Expert Interview with Mariana Durst (about copywriting)
Module 5: Growing Your Brand with Confidence
Just like you and your work, your brand is will evolve.
So much about sustaining a strong brand image is the maintenance and cohesive presentation of your brand AFTER you've implemented your new style and designs. At the end of this course, we're following up our design lessons with a module that offers advice for maintaining a cohesive brand and what to do if you ever need to pivot your style or work.
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Lesson 1: Evolving Your Brand Over Time
Lesson 2: When and How to Pivot Your Brand
Lesson 3: How to get the most from a hire (Design, Photo, Video, Copy, + more)
Lesson 4: Harnessing the Power of Deadlines
Lesson 5: Beyond the Course (6-week action plan)
Lesson 6: Graduation! + Your FINAL Challenge
Bonus Lesson: Our secret business book (and life-giving) library…
So how’s it work?
Here’s the process:
did someone say bonuses?!
You heard correctly! ;)
We’ve added three sweet bonuses to the course that we’re sure will support you in the process of refining and elevating the presentation of your brand.
Check ‘em out!
Bonus #1 Three NEW Lightroom Presets
Enjoy three fresh, new presets designed to give you versatile editing solutions for your brand photography! These babies are being exclusively offered as a course bonus.
Bonus #2 Color Palette and Font-Pairing Cheat Sheets
No need to stress about having the perfect colors or font pairings for your brand. After learning our method for selecting brand fonts and colors, you’ll have these bonus cheat sheets in your back pocket just in case you need some shortcuts.
These bundles of color palettes and font pairings have been curated by Anna for you to use freely in your branding!
Bonus #3 Guest Expert Interview on Finding Your Brand Voice
Meet our friend, Mariana Durst! Mariana is an incredible brand strategist, web designer, and copywriter who kindly joined us to share about finding your brand voice inside the course.
This interview is a beautiful survey of the value that comes from intentional copy-writing, the kind of impact your writing can have on your brand, and how to thoughtfully approach your brand’s copy (even if you don’t consider yourself a writer ;)).
Take a tour of the course
So what am I getting? Let’s break this all down.
Branding Blueprint comes with:
5 Modules (Released weekly to avoid overwhelm)
45 Value-Packed Lessons
11 Handy Workbooks + Printouts
6 Design Tutorials (Demonstrating Anna’s Process)
5 weekly LIVE Q+A’s with Anna + Jesús
Private Community FB Group
10 Hours of Recorded Instructional Lessons
1 Full Year of Access to go at your own pace
+ Bonus #1: Three New Chez Núñez Lightroom Presets
+ Bonus #2: Color Palette + Typography Cheat Sheets
+ Bonus #3: Guest Expert Interview with Mariana Durst: “Finding Your Brand Voice”
+ Bonus Lesson on How to Save Out Design Files
+ Bonus Lesson on Adobe Illustrator for Beginners
+ Actionable Assignments, Note-Taking Transcripts, Bonuses, and Creative Pep Talks to keep you inspired!
This is a GO AT YOUR OWN PACE kind of course.
Meaning once you enroll, you’ll have this education in your hands all at once to begin working through it on your own time.
10 Day Money Back Guarentee
We’re so confident you’ll love Branding Blueprint, we’re offering a 100% refund within 10 days of enrollment.
Our only stipulations: email us evidence (via completed worksheets and notes) that you’ve worked through at least 10 lessons (from Modules 1-5), and complete a brief exit survey.
After that, access to the course will be revoked and your money will be returned.
Still have some questions?
Check below for the answer.
Frequently Asked Questions
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This course is totally for you if one or more of the following scenarios sound familiar:
1. You're feeling overwhelmed by the idea of branding your business - wondering where the heck to begin - and looking for a reliable roadmap that you can follow to build a brand you’re proud to show off.
2. You're feeling pulled toward many different creative directions and are tired of having to start all over again with your branding whenever a new idea pops up.
3. You have a champagne taste on a beer budget, but you still want your business’s presentation to SHINE!
Do you resonate with any or all of those situations? Then the Branding Blueprint was made with YOU in mind, dear friend. -
All of the modules and lessons in this course are pre-recorded and ready to watch on your own time, whenever you’re like!
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As soon as you enroll, you'll have access to ALL of the lessons and PDF downloads in the course!
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For sure! The course is pre-recorded and stored within a portal that you’ll be able to log into anytime!
You’ll have access to the material for an entire year, so you can get started on it whenever your schedule allows.
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Familiarity with Adobe Illustrator is beneficial, but you do not need to be an experienced designer to take this course.
The material and tutorials in this course are intended to be beginner-friendly.
If you are intermediate or advanced in design, this could be helpful for the framework and focus that it offers to your branding project. However, if you already consider yourself an experienced designer of brands - please do not expect this course to be extremely high level or challenging.
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You’re going to need access to a computer and Adobe Illustrator to make the most of the material in this course. Adobe InDesign will be used once as well.
Some optional but fun supplies are:
• Drawing materials
• iPad Pro, Procreate, and Apple Pencil
• Printer (if you like handouts and worksheets)
• Pens, pencils, notebook (all the fun and fresh back-to-school stuff that you might like an excuse to buy) ;) -
Absolutely! We made this course with an artist in mind - but the beauty of the term “artist” is that it’s a subjective title.
If freelance copy-writing is your art, this course is applicable to your business. If your art is photography, this course will serve you very well. If your art is graphic design, and you want to present your brand in a way that better speaks to your dream design clients, you’re going to love this course.
If your work is creative, this course should apply to you.
Still not sure if the Branding Blueprint is the right fit? Feel free to email me, and I’ll be happy to offer honest input based on where you’re at.
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You’ll be given access to your own course login upon enrollment.
Each lesson varies in the means of presentation to accommodate different learning styles. You’ll learn from a range of audio lessons, video presentations, and screen-recorded demonstrations. You’ll also have access to lots of worksheets and print-outs to help with notes and the application of what you’re learning!
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Yes! We’ll have a course community Facebook group that you’ll be invited to join upon enrollment. This will be a place for you to ask questions and discuss the material with fellow students. You’ll also have direct access to Jesús and Anna via 6 weekly LIVE Q+A videos that correspond to each module.
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If you don’t want to do any designing and would rather hire a designer for your brand, the Branding Blueprint is not for you! In that case, we recommend putting your money towards outsourcing this aspect of your business.
However, the beauty and benefits of taking this course are that you’ll wind up with additional resources and information that you wouldn’t commonly get from a designer.Designers will create your brand elements, but they often don’t have the bandwidth to explain all of their processes and decisions to clients. As a former designer for 100+ clients, I’m speaking from experience!
On top of your beautiful new designs, the Branding Blueprint will also set you up with:
• Foundational perspectives and brand strategy – so that you know how to evaluate your brand, how to pick a target market, how to establish and hone your style, and where to gather inspiration.
• A lasting understanding behind your creative decisions for your business for years to come. You’ll know the WHY and the purpose behind all of your branding elements.
• An actionable plan for presenting your brand in a way that appears confident and cohesive across all your platforms. We talk sustainable social media, website essentials, on-brand emails, and finding your brand voice with effective copywriting! We also set you up with some tips for long-term branding maintenance. -
Yes! We have a 10-day money-back guarantee in place to ensure that you and The Branding Blueprint are a perfect match for one another. If you complete 10 lessons (from Module 1-5) and find that the course isn’t your jam, just present evidence of progress to us via email (via completed notes and worksheets from those lessons), and we’ll be sure to give you a 100% refund.
We do this to prevent tire-kickers. We want to encourage enrollment from students who are willing to apply what we’re teaching!
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We understand why you might have a little apprehension about the design portion of the course, but the beauty of this material is that it’s not only centered around graphic design. We also spend a lot of time in the planning and inspiration phases and the presentation phase so that you can effectively reach your ideal customer!
As we get into the design module, we think the straightforwardness of our tutorials and the practicality of our demonstrations will have you feeling surprised and impressed with what you’re capable of creating!
For shortcuts and additional help with design, we’ve also included bonus color palette and font pairing cheat sheets, logo design templates, and LIVE Q+A’s where we’ll be able to answer any questions that might come up in real-time. -
This course includes lots of design tutorials (including a lesson on converting your drawings into useable designs), but the course will not be teaching you HOW to draw.
You’ll need to practice illustration or hand-lettering on your own time, and then our Branding Blueprint will equip you with the skills to apply your drawings to your brand.
Can We let you in on a little secret?
Branding your business doesn’t have to be complicated, difficult, or confusing.
All it takes is an actionable plan and a bit of creativity. The good news? You already have the creativity part covered!
Being an artist and owning a business are deeply creative endeavors. You already have your work, you already have great ideas, and there is a community out there that is waiting in eager expectation for YOUR business to add beauty to their lives.
How you thoughtfully, creatively present your work in order to reach that community is where good branding comes in.
We’re here to offer you an uncomplicated approach to branding yourself as an artist one step at a time inside our Branding Blueprint. Ready to dive in?
Have any questions about The Branding Blueprint?
Contact us and let’s chat about whether this course is a good fit for you and your business!