Meet our signature DIY branding course for artists.
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ready to SPARK A LOVE STORY BETWEEN YOUR BUSINESS AND ITS CUSTOMERS?
Imagine a world where your dream customers are obsessed with your work because of the connection that they feel with your branding.
You could stop spending time second-guessing the presentation of your business and spend more time focused on creating your art!
Honor the growing value of your work with branding that supports your growing prices.
Step into the room with total confidence that comes from having a professional-looking business that stands out from everyone else’s branding.
It can be challenging to know what it takes to build a unique, effective brand to represent your work when you’re doing it by yourself.
But here’s the thing…
You don’t have to keep second-guessing design decisions or keep delaying the presentation of your work anymore in the name of perfectionism.
You also don’t have to keep putting your dreams on hold until you have the $5000+ budget to hire someone like Anna Núñez to brand your business.
You can start sharing your work with total boldness TODAY because you’ve created branding that backs up your business in all of the right ways. All you need to DIY your branding is an openness to learn and the willingness to apply our simple, step-by-step branding blueprint.
The Branding Blueprint is our proven step-by-step framework to help you plan, design, launch, and maintain gorgeous branding that will elevate your work, attract your dream customers, and help you feel confident sharing your business with the world (because it looks so dang good).
You’ll walk away with:
A deeper understanding of your brand’s purpose and vision for the future.
A unique style that stands out from everyone else (because it’s so YOU).
A set of high-quality logo designs (that felt shockingly fun + simple to create ;)).
Brand colors and fonts that whisper inviting messages to your potential buyers.
Your new branding implemented cohesively across platforms.
An understanding of what it takes to maintain your elevated brand image for years to come!
Meet your mentor
Hey there!
I'm Anna, and I'll be your instructor, mentor, and hype-woman inside of The Branding Blueprint.
As a freelance designer––turned abstract painter, artists like you are exactly why I created the CN Branding Blueprint.
Our course shares the same approach and methods to branding that I’ve spent the past 6 years refining! I’ve used the steps in our course to help hundreds of high-ticket clients infuse the heartbeat of their work into the branding of their business - and now I’m passing them on to you.
Why now?
In 2020, my passion for education and a desire to demystify my process for brand beginners led me to the realization that what I was making for my branding clients can be taught.
I couldn’t stand the idea of an artist prolonging the sharing of their work because they felt like their business’s branding isn’t up to pare. I also don’t want anyone delaying their dreams because they don’t have $5000+ to hire someone like me to do it.
I know that good branding can be taught because I’ve gone through it hundreds of times with hundreds of clients. I feel confident declaring that YOU CAN do this today. You can brand your beautiful business with right series of steps that I’m going to walk you through.
As I’ve transitioned to spend more time painting, I no longer take on custom design projects.
This course is my way of handing over everything I know about DIY-ing your brand so that you can stop waiting and start sharing your work with pride and confidence because you have gorgeous branding to back it up.
Ready to come along for the journey?! Let’s meet inside Branding Blueprint. :)
Let’s take a look at what’s inside this go-at-your-own-pace course:
Module 1: Lay a Foundation for Your Brand
BEFORE designing anything, you’re going to lay some necessary groundwork for your brand.
Whether you take this course to help establish your new business or use it to work through a rebrand, you’ll form a deeper understanding of your business's mission and goals FIRST, so you can then make stronger, informed aesthetic choices for your brand later in the course.
In the foundational lessons of The Branding Blueprint, you'll learn why branding matters, evaluate your business, make plans and goals for the future, get to know your ideal customer, and establish a vision for your brand's unique style. Then you'll start creating awesome design work.
Lesson 1: Branding 101: What is a brand?
Lesson 2: You Have What it Takes
Lesson 3: Components of a Strong Brand
Lesson 4: Get to Know Your Brand
Lesson 5: Get to Know Your Ideal Customer
Module 2: Find Your Brand’s Unique Style
Not everyone was born a designer, but with a little guidance, you can absolutely learn to hone your eye to find a unique style that’s built on the foundations we laid down before and craft a plan for the visual presentation of your brand.
Spending some time with your brand’s style is what’s going to help your business stand out from others and create memorability in the hearts of your brand’s audience.
In Module 2, we’ll give you an up-close look at how we found our ‘Chez Núñez style’, along with helpful guidance and tools for finding and shaping YOUR brand’s style.
Lesson 1: How we found our ‘Chez Núñez style’
Lesson 2: Establish Your Brand’s Style Pillars
Lesson 3: How to Search For + Find Style Inspiration
Lesson 4: Make a Mood Board
Introduction to Our Fictitious Brands
Lesson 5: Making a Mood Board Demonstration
Module 3: Design Your Brand Identity
Anna’s going to walk alongside your design journey by demonstrating her own process of designing logos, choosing colors, fonts, and organizing them into a helpful guide that will continue shaping the future of your brand. You’ll even learn her exact method of converting a hand-drawn design into a usable logo! Peek over Anna’s shoulder as we show you the behind-the-scenes of our design process with in-depth, beginner-friendly tutorials.
***Heads up: you’ll need access to Adobe Illustrator + InDesign to make the most of the design tutorials in this lesson.
Lesson 1: Design Checklist
Lesson 2: Design Process Overview
Lesson 3: Part 1: The Power of Color
Lesson 3: Part 2: How to Select a Brand Color Palette
Lesson 3: Part 3: Using a Mood Board to Select a Color Palette
Lesson 4: Part 1: The Power of Type
Lesson 4: Part 2: How to Select Brand Typography
Lesson 4: Part 3: Selecting Fonts Demonstration
Lesson 5: Create Your Logo Designs
Part 1: Common Logo Layouts
Part 2: Logo Design Tutorial
Lesson 6: How to Create a Logo by Hand
Lesson 7: Creating Icons
Lesson 8: Organize and Present Your Brand Identity (using a Style Guide)
BONUS Lesson: How to Save Out Your Design Files
BONUS Lesson: Adobe Illustrator for Beginners
Module 4: Present Your Brand to the World
Learn how to round out your brand with exciting workshops that walk you through expert branding and marketing principles that help propel your brand!
This module is all about taking what you’ve created in Modules 1-3 and learning how to generously present it and share it with the world in a way that elevates your business and honors your audience.
Lesson 1: What is “On-Brand”?
Lesson 2: How to Create Content That’s On-Brand
Lesson 3: Part 1: Crash Course in Photography
Lesson 3: Part 2: How to Edit Your Photos in Adobe Lightroom (RAW + JPEG!)
Lesson 4: Part 1: Why You Need an Email List
Lesson 4: Part 2: Designing an On-Brand Email in Flodesk
Lesson 5: Why You Need a Website
Lesson 6: What to Include on Your Website
Lesson 7: Sustainable Social Media for Your Brand
BONUS Lesson: Guest Expert Interview with Mariana Durst “Finding Your Brand Voice”
BONUS Lesson: Throw a Launch Party!
Module 5: Maintain a Lasting Brand
Just like your business, your brand is meant to evolve.
So much about sustaining a strong brand image is the maintenance and cohesive presentation of your brand AFTER you've implemented your new style and designs. At the end of this course, we're following up our design lessons with a module that offers advice for maintaining a cohesive brand and what to do if you ever need to pivot your style or work.
Lesson 1: Consistency and Cohesiveness
Lesson 2: How to Maintain a Cohesive Brand
Lesson 3: For When You Need to Pivot
“This course is GOLD and is the course I wish I had when I was first starting my creative business. I finally understand the “why” behind things like typography and color, and I feel confident in being able to create and share a beautiful brand myself. To say that this course is comprehensive is an understatement. Anna takes the often scary and intimidating topic of branding, and she makes it so effortless and approachable. If you want to feel confident about your brand and create a brand that elevates your work and communicates with your ideal customer, this is the course for you!”
So how’s it work?
Here’s the process:
See what the course looks like in the video below!
And did someone say bonuses!?
You heard correctly! ;)
We’ve added three sweet bonuses to the course that we’re sure will support you in the process of refining and elevating the presentation of your brand.
Check ‘em out!
Bonus #1 Three NEW Lightroom Presets
Enjoy three fresh, new presets designed to give you versatile editing solutions for your brand photography! These babies are being exclusively offered as a course bonus.
Bonus #2 Color Palette and Font Pairing Cheat Sheets
No need to stress about having the perfect colors or font pairings for your brand. After learning our method for selecting brand fonts and colors, you’ll have these bonus cheat sheets in your back pocket just in case you need some shortcuts.
These bundles of color palettes and font pairings have been curated by Anna for you to use freely in your branding!
Bonus #3 Guest Expert Interview on Finding Your Brand Voice
Meet our friend, Mariana Durst! Mariana is an incredible brand strategist, web designer, and copywriter who kindly joined us to share about finding your brand voice inside the course.
This interview is a beautiful survey of the value that comes from intentional copy-writing, the kind of impact your writing can have on your brand, and how to thoughtfully approach your brand’s copy (even if you don’t consider yourself a writer ;)).
So how much does it cost?
Let’s break it down.
The Chez Núñez Branding Blueprint comes with
5 Juicy Modules
42 Insightful Lessons
11 Handy Workbooks + Printouts
11 Design Tutorials (Demonstrating Anna’s Process)
Community FB Group w/ 6 weekly LIVE Q+A’s from Anna + Jesús
10 Hours of Recorded Instructional Lessons
+ Bonus #1: Three New Chez Núñez Lightroom Presets
+ Bonus #2: Color Palette + Typography Cheat Sheets
+ Bonus #3: Guest Expert Interview with Mariana Durst: “Finding Your Brand Voice”
+ Bonus Lesson on How to Save Out Design Files
+ Bonus Lesson on Adobe Illustrator for Beginners
+ Actionable Assignments, Note-Taking Transcripts, Bonuses, and Creative Pep Talks to keep you inspired!
This is a GO AT YOUR OWN PACE kind of course.
Meaning once you enroll, you’ll have this education in your hands all at once to begin working through it on your own time.
we did the math. that’s a combined value of $4,459!
it gets even better… you’re getting it for way less…
doors for enrollment have closed
Sign up for email updates for when the course opens again.
10 Day Money Back Guarentee
We’re so confident you’ll love The Branding Blueprint, we’re offering a 100% refund within 10 days of enrollment.
Our only stipulations: email us evidence (via completed worksheets and notes) that you’ve worked through at least 10 lessons (from Modules 1-5), and complete a brief exit survey.
After that, access to the course will be revoked and your money will be returned.
A word from the Founders of Chez Núñez
Hey, we're Jesús and Anna – the duo behind Chez Núñez – and we can't wait to see your brand shine!
In our Branding Blueprint, Anna will be your instructor and creative mentor, and Jesús is the editor and producer behind the course modules, video + audio lessons, and tutorials that you're going to learn from! It's a pretty sweet team.
The two of us have always had a passion for encouraging people in our lives to follow their creative calling, and we'll be rooting for you every step of the way throughout this course! We believe in you.
We’ve designed this experience to equip you with precious new skill-sets and outlooks on your business, while having a lot of fun in the process.
We’re here to back you up and give you everything you need to build a dreamy new brand for your business.
Ready to make some branding magic?
Yes! I’m ready!
Still have some questions?
Check below for the answer.
Frequently Asked Questions
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This course is made for artists who are either just beginning their business or looking to revamp their branding in a way that better reflects the heart and identity of their work.
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All of the modules and lessons in this course are pre-recorded and ready to watch on your own time, whenever you’re like!
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As soon as you enroll, you'll have access to ALL of the lessons and PDF downloads in the course!
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Your enrollment in the Branding Blueprint will last ONE YEAR. If you’d like access to the course for a longer period of time, all alumni will be given the option to re-enroll after their year is up at a discounted rate.
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Familiarity with Adobe Illustrator is beneficial, but you do not need to be a designer to take this course.
All you need is the willingness to learn and practice a new skill.
The material in this course is intended to be very beginner-friendly - with tutorials that show you how to navigate Illustrator to create your new branding.
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You’re going to need access to a computer and Adobe Illustrator to make the most of the material in this course.
Some optional but fun supplies are:
• Drawing materials
• iPad Pro, Procreate, and Apple Pencil
• Printer (if you like handouts and worksheets)
• Pens, pencils, notebook (all the fun and fresh back-to-school stuff that you might like an excuse to buy) ;)
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You’ll be given access to your own course login upon enrollment.
Each lesson varies in the means of presentation to accommodate different learning styles. You’ll learn from a range of audio lessons, video presentations, and screen-recorded demonstrations. You’ll also have access to lots of worksheets and print-outs to help with notes and the application of what you’re learning!
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Yes! We’ll have a course community Facebook group that you’ll be invited to join upon enrollment. This will be a place for you to ask questions and discuss the material with fellow students. You’ll also have direct access to Jesús and Anna via 6 weekly LIVE Q+A videos that correspond to each module.
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Yes! Simply select the payment plan option at checkout.
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Yes! We have a 10-day money-back guarantee in place to ensure that you and The Branding Blueprint are a perfect match for one another. If you complete 10 lessons (from Module 1-5) and find that the course isn’t your jam, just present evidence of progress to us via email (via completed notes and worksheets from those lessons), and we’ll be sure to give you a 100% refund.
We do this to prevent tire-kickers. We want to encourage enrollment from students who are willing to apply what we’re teaching!
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This course includes lots of design tutorials (including a lesson on converting your drawings into useable designs), but the course will not be teaching you HOW to draw.
You’ll need to practice illustration or hand-lettering on your own time, and then our Branding Blueprint will equip you with the skills to apply your drawings to your brand.
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The Branding Blueprint is geared towards professional artists looking to DIY their branding from the ground up - whereas our previous branding course was created for designers interested in freelancing.
The Branding Blueprint is also much larger than any of our other workshops or courses. It’s the most comprehensive educational offering we’ve ever shared.
Can I let you in on a little secret?
Branding your business doesn’t have to be complicated, difficult, or confusing.
All it takes is an actionable plan and a bit of creativity. The good news? You already have the creativity part covered!
Being an artist and owning a business are deeply creative endeavors. You already have your work, you already have great ideas, and there is a community out there that is waiting in eager expectation for YOUR business to add beauty to their lives.
How you thoughtfully, creatively present your work in order to reach that community is where good branding comes in.
I’m here to offer you that uncomplicated approach to building your brand one step at a time inside our Branding Blueprint. Ready to dive in?
Let’s go! :)
Interested in seeing examples of Anna’s designs?
You can visit her portfolio here.
Still on the Fence about The Branding Blueprint?
Contact us with any questions you might have and let’s chat about whether this course is a good fit for you and your business!